What this estimate measures
The money calculator looks at a public account's total likes and number of videos to work out average likes per video, then applies an industry rate per like. It's a quick way to compare accounts, not a statement of what TikTok actually paid.
The five main income sources
Creators earn from the Creator Rewards Program (videos over one minute), LIVE gifts, subscriptions, TikTok Shop affiliate commissions and brand deals. Brand deals are usually the biggest: sponsored posts are priced by followers and engagement, often a few hundred dollars per post for accounts with 100,000 followers.
Why two accounts with the same followers earn differently
Engagement, audience country and niche matter more than follower count. An account whose videos get consistent likes and comments from a US or UK audience is worth far more to brands than a larger account with passive followers.

